CINCINNATI MUSIC FESTIVAL

“You got it, you got it bad” —USHER

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TEAM PROFILE

The Cincinnati Music Festival is a summer staple bringing more than 80,000 people to Cincinnati each year for a weekend of A-list urban musical acts including the likes of Jill Scott, Common, Usher and Boyz 2 Men 

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Team Opportunity

Elevate the profile of the Music Festival not only in the city, but in the region, where it is one of the largest economic impact driving events and a huge source of tourism drawing heavily from other large cities in the Midwest 

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Game Day Plan

A full scale marketing and media effort including promotion of the key partners of the event (such and P&G) along with the performers and the fans that travel to the event.

THE RESULTS

TOTAL MEDIA

  • Earned media value: $6,940,066

  • Total media impressions: 97,899,073

Broadcast

  • Total Stories: 390

  • Earned media value: $5,553,520

  • Earned media impressions: 9,969,335

Print

  • Earned media value: $983,136

  • Total media impressions: 706,055

Web

  • Earned media value: $403,410

  • Total media impressions: 87,223,683

VIEW THE FULL MEDIA REPORT