CINCINNATI MUSIC FESTIVAL

“You got it, you got it bad” —USHER

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TEAM PROFILE

The Cincinnati Music Festival is a summer staple bringing more than 80,000 people to Cincinnati each year for a weekend of A-list urban musical acts including the likes of Maxwell, Mary J. Blige, and Earth, Wind & Fire.

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Team Opportunity

Elevate the profile of the Music Festival not only in the city, but in the region, where it is one of the largest economic impact driving events and a huge source of tourism drawing heavily from other large cities in the Midwest 

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Game Day Plan

A full scale marketing and media effort including promotion of the key partners of the event (such and P&G) along with the performers and the fans that travel to the event.

THE RESULTS

TOTAL MEDIA

  • Earned media value: $3,462,482

  • Total media impressions: 143,960,548

Broadcast

  • Total Stories: 240

  • Earned media value: $2,337,490

  • Earned media impressions: 5,219,272

Print

  • Earned media value: $485,429

  • Total media impressions: 698,023

Print/Online

  • Earned media value: $639,563

  • Total media impressions: 147,960,548

VIEW THE FULL MEDIA REPORT