CINCINNATI MUSIC FESTIVAL
“You got it, you got it bad” —USHER
The Cincinnati Music Festival is a summer staple bringing more than 80,000 people to Cincinnati each year for a weekend of A-list urban musical acts including the likes of Maxwell, Mary J. Blige, and Earth, Wind & Fire.
Elevate the profile of the Music Festival not only in the city, but in the region, where it is one of the largest economic impact driving events and a huge source of tourism drawing heavily from other large cities in the Midwest
Game Day Plan
A full scale marketing and media effort including promotion of the key partners of the event (such and P&G) along with the performers and the fans that travel to the event.
Earned media value: $3,462,482
Total media impressions: 143,960,548
Total Stories: 240
Earned media value: $2,337,490
Earned media impressions: 5,219,272
Earned media value: $485,429
Total media impressions: 698,023
Earned media value: $639,563
Total media impressions: 147,960,548