Film Cincinnati HEADs TO CANNES FILM FESTIVAL
Our clients frequently get the question, “What designer are you wearing?”
Team Profile
With films premiering at Cannes in two out of three years, Film Cincinnati has established the Queen City not only as a place to shoot a feature film, but as a metropolitan area hosting Oscar-worthy directors, actors and film-crews on a regular basis.
TEAM OPPORTUNITY
The critically acclaimed "The Killing of a Sacred Deer," rife with scenes from Cincinnati and starring Colin Farrell and Nicole Kidman, was debuting in Cannes and nominated for the coveted Palme D'or award.
GAME DAY PLAN
Accompany the Executive Director of Film Cincinnati, Kristen Schlotman to Cannes for a media tour and red carpet appearances to promote efforts to bring more film to Cincinnati.
THE RESULTS
Media Summary
The media outreach efforts for “Film Cincinnati Heading to Cannes Film Festival” yielded the followingresults:
Earned media value: $749,395
Total media impressions: 10,726,820
Highlights of Media Coverage
There were 76 stories about Film Cincinnati as related to the Cannes Film Festival over the two-week period with TV time resulting in 47 minutes and 50 seconds.
TV Coverage
All four TV stations covered the Film Cincinnati to Cannes Film Festival extensively with the following number of stories airing:
WLWT (NBC): 17
WCPO (ABC): 20 • Local 12 (CBS): 18• FOX 19: 15
Print Coverage
Print coverage was highlighted by a feature interview with Nicole Kidman along with features in The Cincinnati Enquirer, CityBeat, Business Courier, Soapbox and Cincinnati People.
Cincinnati People Partnership
In collaboration with Cincinnati People, a weekly digital digest, the Film Cincinnati trip to Cannes FilmFestival was covered in the May 24 issue with an email blast sent to 900 local influencers, media and elected officials.
Total reach to Cincinnati influencers: 8,367
Email Open Rate: 32%
Website Visits to Film Cincinnati edition: 3,176
Facebook Reach to Film Cincinnati post: 2,022 Instagram Reach to Film Cincinnati post: 409 Twitter Reach to Film Cincinnati post: 496 Linkedin Reach to Film Cincinnati post: 2,264
