FLYING PIG MARATHON 2019
We’re serious about swine.
TEAM PROFILE
With more than 40,000 participants each May, the Flying Pig Marathon is one of the largest (and definitely the most fun and quirky) marathon weekends in the country.
TEAM OPPORTUNITY
Following the landmark 20th anniversary the year before, 2019 provided the opportunity to build on the marathon’s success and grow participation throughout the weekend.
GAME DAY PLAN
A new finish line provided a made-for-broadcast setting complete with a live studio for media partners. The creation of a new event, the PIGGY's, made for a media-friendly awards show, and more. —NEED TO UPDATE
The results
Total Earned Media Results
$14,507,092 in earned value
201,298,040 in total impressions
Broadcast
504 stories
$9,932,835 in earned value
13,892,604 in total impressions
Broadcast coverage totaling 15 hours, 52 minutes, 46 seconds
Web coverage
$863,718 in earned value
186,749,790 in total impressions
$3,710,538 in earned value
655,646 in total impressions
