Game Day honored with PR Daily’s Media Relations Award for its work with Frisch’s Big Boy
“Frisch’s Big Boy has BIG news on Monday that will leave you thirsting for more information. This is not another vanilla media announcement.”
PR Daily’s Media Relations Awards honors Cincinnati-based Game Day for its work with Frisch’s Big Boy
CINCINNATI (September 9, 2019) – Cincinnati-based Game Day has been honored for its work for Frisch’s Big Boy by PR Daily and their Media Relations Awards honors under the category of “Best Media Pitch.” To announce the return of Coca-Cola Frisch's Big Boy, Game Day sent a two-sentence media pitch last June inviting media to attend a press conference for the announcement.
The pitch that was sent on a Friday afternoon in June read: “Frisch’s Big Boy has BIG news on Monday that will leave you thirsting for more information. This is not another vanilla media announcement.” This media pitch resulted in more than 10 million impressions and more than $1 million in earned media coverage over a four-day period last June.
“We knew the return of Coca-Cola to Frisch’s Big Boy was going to be BIG news,” said Jackie Reau, CEO of Game Day, who has served Frisch’s Big Boy for the past two years. “Our two-sentence pitch became breaking news among TV stations and the daily newspaper. It was phenomenal coverage of a product announcement.”
According to PR Daily, “PR Daily’s Media Relations Awards winners know how to earn coverage. They built beneficial connections and relationships with journalists and media outlets to deliver their clients’ or organizations’ stories to larger audiences.”