JARRETT BASTON

DIRECTOR OF BUSINESS INTELLIGENCE
jbaston@gamedaypr.com

Jarrett Baston is the Director of Innovation & Business Intelligence at Game Day Communications, where he leads the development of data-driven strategies that maximize client return and long-term performance. In his role, he designs and implements business intelligence frameworks, develops long-range data strategy roadmaps, and establishes policies that support scalable, effective data management across client programs.

Before joining Game Day Communications, Baston spent more than a decade as an entrepreneur, successfully building and operating his own business. His background combines creative communication, analytics, and strategic planning, allowing him to translate complex data into actionable insights for brands and organizations.

Baston earned his Bachelor of Science degree in Visual Communication from Bowling Green State University.

Outside of work, he is a father who enjoys photography, exercise, and fitness.