SPICY TARTAR SAUCE DAY
Frisch’s puts a hot twist on a fan favorite.
Frisch’s Big Boy -- an iconic diner-style casual chain with more than 120 locations
Frisch’s Big Boy were seeking to capitalize on National Tartar Sauce Day by promoting their brand new spicy tartar sauce.
GAME DAY PLAN
Create a broadcast media campaign highlighting the versatility of Spicy Tartar Sauce in various cooking projects.
Total broadcast stories: 19
Print, broadcast and web impressions: 207,826
Earned media value: $236,525