Celebrating Spring with the GOAT of beer festivals.
Bockfest -- an annual beer festival celebrating Cincinnati’s rich brewing history and the arrival of Spring.
Elevate the profile of Bockfest in and around Cincinnati by leveraging the coming of spring and the growth of the festival since it’s inception in 1992.
GAME DAY PLAN
Create a comprehensive media campaign that positions Bockfest cuisine and itinerary as a celebration of Cincinnati’s brewing culture.
Earned media impressions: 33,176,781
Earned media value: $2.923,130
Total stories: 157 / 3:19:58
Earned media impressions: 383,320
Earned media value: $132,995
Earned media impressions: 29,522,998
Earned media value: $1,695,866