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Media + Marketing Campaign Strategy
THE GAME PLAN.
Paid, earned, owned and shared plans tied to goals you can measure.
What it is
THE QUICK ANSWER
Campaign strategy connects paid, earned, owned and shared media to one measurable goal. Game Day plans and buys campaigns across digital display, geofencing, social, streaming and traditional media.
What's included
IN THE PLAYBOOK
Campaign planning + messaging
One goal, one message, the right channels.
Paid media buying
Digital and traditional placements negotiated and managed.
Geofencing + programmatic display
Reach the right people near the right places.
Social media strategy
Organic and paid social that supports the plan.
Campaign scorecards + reporting
Clear results against the goals we set together.
Frequently asked questions
PRESS CONFERENCE
What is the difference between PR and marketing?
PR earns attention through media and relationships; marketing pays for placement. Game Day plans both together so they reinforce each other.
Do you buy digital ads?
Yes, including programmatic display, geofencing and paid social, with reporting on results.
How do you measure a campaign?
With a scorecard agreed at kickoff, covering reach, engagement, traffic and the actions that matter to you.
Keep reading
RELATED PLAYS
HUDDLE UP.
Tell us about your big moment. We will bring the plan.