Hard Rock Cafe Grand Opening
TEAM PROFILE
Hard Rock International is one of the most globally recognized companies in the world and has more than 185 venues in over 74 countries. Along with collectibles, Hard Rock Cafe offers live entertainment, lunch, and dinner with a focus on fresh-ground burgers and cocktails.
Team Opportunity
As part of the 50th anniversary celebration of Hard Rock®, Hard Casino Cincinnati was seeking to generate awareness and media exposure for the grand opening of Hard Rock Cafe Cincinnati.
Game Day Plan
Game Day crafted a media pitching strategy and outreach campaign and invited the press to two media-friendly events – a sneak peek tour and the grand opening celebration.
THE RESULTS
Media outreach efforts for the Hard Rock Cafe Cincinnati grand opening yielded the following results:
Sneak Peek Tour
Media mentions: 29
Earned media value: $51,749
Online and Print Impressions: 1,665,579
Broadcast Impressions: 232,664
Grand Opening
Media mentions: 81
Earned media value: $1,574,056
Online and Print Impressions: 45,805,613
Broadcast Impressions: 571,705